Our overall macroeconomic position in 2017 is strong, and the IT budgets of C4 Contexture’s customers are increasing in real terms. The largest increase is occurring in operations-related IT, resulting in a large increase in operations-funded IT. This means that the traditional IT department target group is being complemented with other management functions such as marketing and sales.
Automation, streamlining, digitizing and innovation are key concepts in the market in 2017, and all positively affect and are affected by projects in Product Information Management (PIM).
Product Information Management, or information logistics as C4 Contexture also calls this business, is expected to generate revenues in 2017 of about SEK 1.250 billion in the Nordic region, with Sweden accounting for about SEK 500 million of that total.