Digitizing and Automation

Commerce continues to migrate from the physical channel to the digital one. Automation of the sales process is critical in handling this shift. The competitiveness of an organization encompasses all areas – from business transformation to innovation. Given the need for increased productivity, complex value chains and a higher degree of service-based content in IT delivery, increased automation is required for key processes at all levels within the business. Of course, system support plays an absolutely critical role in supporting this transformation of business processes at the same time as all costs are being challenged.

To maximize sales, margins and customer satisfaction, both the presentation and offer must be designed on the basis of customer behavior and preferences, but also taking the individual’s purchasing power into account. Evenso, “only” 64 percent of all businesses have budgeted for digitizing initiatives. This results in some companies very quickly outdistancing their competitors, something particularly apparent in growth within the digital area.

Data not only needs to be processed, it also needs to be visualized to facilitate decision-making at all levels. Making data meaningful is important not only for a company’s own operations, but also for the customer experience.

Digitizing of the business is a strategic initiative for integrating digital technologies within key processes of the business. Digitizing provides new sources of income and competitive strength through transformation of analog data into digital information, which is especially important in logistics flows. In other words, digitizing the business has to do with streamlining and replacing man-hours with automation, developing and continuously improving support and key processes and changing and driving innovation and competitiveness.

  • From personal, mechanical or analog control to digital control.
  • Reduce costs by replacing old technology or resources with electronic services.
  • Streamline by developing more flexible and optimized processes.
  • Create innovation and change that enhances competitiveness by building supportive solutions for the business.


Digital transformation often requires redefining the offer, operational models and supporting technical strategy. This requirement must be reflected in system and platform support.